Fairway Eye Center

The Bundhe Optometry group wanted a new brand that communicated its retail offering more effectively. They were opening 2 new locations and were looking to ensure customers knew that they were more than just an eye doctor. I led the team that developed their new brand, website, tagline and visual campaign (including store front design). By working with the company’s internal support staff we were able to develop supporting digital campaigns that could be managed in house.